It was late on a Sunday evening when the FaceTime came in from Montreal and it was actress, Priyanka Chopra, on the other end. “I’m just getting off my bum after sitting in a chair at the salon for the last eight hours,” she says with a laugh in the deep yet squeaky voice that’s so undeniably hers. Her schedule is jam-packed at the moment—the Indian superstar is in Montreal, where her ABC drama launching this Sunday, Quantico, is being filmed.
In spite of Chopra’s almost 17 million Facebook fans, 11 million twitter followers, Guess campaign, a song with Pitbull and a season co-hosting Thursday night NFL, the former Miss World is virtually unknown in the United States.
This is the first time in this country an Indian woman has been cast in a lead role in a dramatic series. The network has high hopes for her success, evidenced most by the mass advertising campaign they’ve taken out across the country, and by mass—it means they’ve plastered her face everywhere. A tight shot of Chopra’s face giving a mysterious and piercing stare accompanied only by the show’s title has become omnipresent, hanging over Sunset Boulevard, on the sides of buses in Chicago, to subway stations deep within New York City.
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