Hindi general entertainment channels (GECs) saw a drop in ratings between November 8 and November 14 — which included all five days of Diwali — but English and Hindi news channels registered a significant growth in ratings. TAM Media India data has over the past few years shown Hindi GECs registering a drop in ratings during the festive season. English news channels saw a jump of 17 per cent while Hindi news channels saw a spike of 44 per cent during the Diwali week, against last week.The festive week began on November 8 with the Bihar Assembly election results, which gave news channels a boost in viewership. The momentum was maintained by the coverage of Prime Minister Narendra Modi’s visit to the United Kingdom(UK) and was topped by the coverage on the multiple attacks in Paris on Friday night. -
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